概念艺术家 Feng Zhu 访谈

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Interview with Feng Zhu

概念艺术家 Feng Zhu （朱峰）访谈

Hello Feng, could you tell us a bit about yourself and your current job?

你好峰，你能介绍一下自己和你目前的工作吗？

Hello, I’m a concept designer working in the entertainment industry. I design mostly for films, video games, toys, TV commercials and consumer products. I’m currently the founder and director of the FZD School of Entertainment Design. I’m also the lead designer for my up-coming Media Company, which will focus heavily on high-end consumer products such as fashion and retail.

你好，我是一名工作在娱乐行业的概念设计师，我主要为电影，视频游戏，玩具，TV商业广告和消费品做设计，我目前是FZD娱乐设计学校的创始人和主管。我也是自己即将成立的媒体公司的首席设计师，该公司将会专注于高级消费品，例如时尚和零售产品方面的设计。

Is that true that you are opening a Design school in Singapore? Please give us the details about this new school and why Singapore?

听说你在新加坡开了一间设计学校，是不是真的？请给我们一些关于这所新学校的详细信息，以及你选择新加坡的理由。

Yes, we just announced the establishment of this new school about a week ago. We chose Singapore for many reasons. First of all, it’s centrally located in Asia. Being in Singapore allows us to reach into all the surrounding countries such as China, Japan, Korea, India, Indonesia, etc. We want our school to be international, so having a reach into these countries is very important. Secondly, English is the primary language spoken; thus making communication and teaching much easier and allows me to invite in guest speakers from the US and Europe. Third, our partner school, 3dsense, is founded in Singapore. They bring a lot of experience to the table and give us a huge advantage in terms of marketing, man-power, resources, etc. Forth, the Singapore government is very active in the media and educational sectors. We’ve been working with the various agencies to help bring support into our new school. And lastly, I just love Singapore. Having visited the country many times in the past, I knew this was a great country for both establishing a business and a home. So far, my wife and I are enjoying our style of living in Singapore.

是的，我们一周前刚在新加坡宣布这个学校的成立。我们基于很多理由选择新加坡。首先，它正处于亚洲，在新加坡能让我们接触到所有的周边国家例如中国，日本，韩国，印度，印尼等等。我们希望我们的学校是国际化的，因此和这些国家保持联系是非常重要的。其次，英语是新家坡的主要语言，这使得教学与沟通变得容易许多，也能让我从欧洲和美国邀请客座讲师来讲课。第三，我们的合作学校，3dsense，是基于新加坡的，它们带来了很多经验，并帮助我们在市场，人力，资源等方面提供巨大的便利。第四，新加坡政府在媒体和教育方面非常的积极，我们和不同的部门一起合作，给新学校带来各种各样的支持。最后，我非常喜欢新家坡，过去曾来过这个国家许多次，我知道这是一个适宜于成家立业的伟大国家，因此，我的妻子和我都非常喜欢我们在新加坡的生活方式。

Please tell us what’s new this school will offer that others don’t?

请告诉我们新学校将会带来什么独特的东西。

Our biggest focus is in design and fundamental skill development. The core difference that sets us apart is the fact that we are not an art school. Our approach is completely different from art and anything related to art. We prepare our students to become designers and not artists. Since design is part of the production process, we cover all the areas necessary for a student to become a professional. And on-top of this, our instructors, myself included, are all experienced designers from the entertainment industry. The type of education we offer is not seen anywhere else in Asia. Anyone who has attended my past workshops or speeches will know about my teaching process. Our goal is to drill in the most important fundamental skills into the students, so they can basically graduate and enter into any design field. I believe many art schools only develop a student’s hand-eye coordination, but not their understanding of what they are drawing or painting; or even how things work in our world. The result might be a beautiful art piece, but as a design, it’s very lacking. I always like to say “you can always strip the paint off of a Ferrari, but it will still be a race-car underneath the hood, but you can’t paint a crappy car in Ferrari Red and expect it to win any races.” Our school is about developing what’s underneath, and not just outside substance.

我们主要专注于设计与基本技巧的培养，使我们与众不同的最主要的一点就是我们不仅仅是一所艺术学校。我们的与目标与艺术或其他和艺术相关的学校截然不同。我们涵盖了所有让一个学生变成专家的领域。以及最主要的，我们的讲师，包括我自己，全部是娱乐工业富有经验的设计师，我们提供的教育方式在亚洲的其他任何地方都没有先例。任何看过我之前教学或者演讲的人都会了解我的教学模式。我们的目标是让学生掌握最重要的基本技能，那么他们基本上毕业之后，就可以进入其他任何的设计领域。我相信很多艺术学校只是开发学生的手眼协调，而不是让他们理解他们话的东西，甚至了解我们的世界事物是如何运作的。结果或许是一份漂亮的艺术作业，但对于设计来说，这是远远不够的。我一直说，你可以抹去一辆法拉利的颜料，但它仍然拥有赛车的引擎，但你不能用红色颜料涂一辆蹩脚车，就希望它赢得赛车比赛。”我们的学校是想打造内部引擎的，而不只是好看的表面功夫。

I’ve been in Asia for many years now, and thus far, I haven’t seen too many designers who have a vast understanding of fundamental skills and design abilities. I’m hoping to change that with our school.

我现在已经在亚洲呆了很多年，目前为止，我仍然没有看到太多充分了解基础知识和设计技能的设计师，我希望用我们的学校来改变这种状况。

Will you daily take the classes in the school or you will give only guest lecture/workshops?

你会日常授课还是仅仅给出客座讲座或培训？

Yes, I will be directly involved in the teaching process. I will focus mostly in the design related courses, and some of the advanced fundamental skill development courses; such as advanced perspective, lighting, compositions, etc. I will also be teaching some of the certificate courses on weekends.

是我，我会直接参与教学过程，我会主要负责与设计相关的课程，以及一些进阶基础技能课程，类似高级透视，灯光，合成等等，我还会在周末教授一些认证课程。

What will be the selection criteria in the school and what will be approx. fees for the national and international students?

学校录取的标准是什么？国内和国际学生的费用又如何呢？

We do require students who want to enter the full-time diploma to submit an entrance portfolio. The reason is because we want to make sure that these potential students are interested in design first, and art second. Many students might not know the difference between illustration and design, so an entrance portfolio will help us key in their focus. For example, if a student shows many paintings of still-life, life drawings, etc, he or she will most likely want to be an illustrator. But if the portfolio shows an interest in design, such as cars, child’s toys, environments, etc, then he or she is already thinking like a designer.

我们需要那些想获得全职文凭的学生提交一个入门作品集，原因是，首先，我们要确认这些潜在的学生对设计感兴趣。其次，许多学生可能不了解插画与设计的区别，因此一个入门作品集可以让我们锁定他们的重点。比如，如果一名学生展示了很多静物，速写等等，他大概想要成为一名插画师，但如果作品集显示了对设计的兴趣，比喻车子，孩子的玩具，场景等等，那么他已经想成为一名设计师了。

For fees, our website http://www.fzdschool.com/ lists all the details. Or student can call in and talk to our marketing team directly.

关于费用，我们的网站http://www.fzdschool.com/列出了所有的细节，学生们也可以打电话和我们的市场团队直接交流。

In which movie or game you enjoy the work most? Please share your experiences. Please also share which is your best work till now and why?

你在哪一个电影或游戏里工作最愉快？请分享一下你的经验，也请告诉我们到现在为止你最好的工作是什么以及为什么？

I actually enjoy many of the projects I work on. For me, the most rewarding part of a project is the teams I get to work with. A good team makes everything fun and makes the job super stress-free. One of the best teams I’ve worked with is at JAK Films inside Skywalker Ranch (for Star Wars, Episode III). I was working with some of the best concept designers in the world, many of whom were my friends from school. So the experience was very memorable and fun. I also enjoyed working with EA, 3D Realms, Motion Theory, Blur, ILM, etc. There are just too many cool clients to list. The entertainment industry is filled with so many talented people.

我实际上对很多工作过的项目都很享受。对我来说，项目中最大的回报是一起工作的团队，一个好的团队使每一件事情变得有趣，也让工作超级没有压力。我所共事过的最好的团队之一是Skywalker Ranch里的JAK Films团队（为星战前传3项目工作），我和世界上最好的一些概念设计师一起工作，他们中的许多人从学校开始就是我的朋友，因此这些经验是非常值得纪念与有趣的。我也很乐意与EA, 3D Realms, Motion Theory, Blur, ILM,等公司合作，名单上真是有太多的很酷的客户，整个娱乐工业是由如此多的天才组合而成的。

We were taught to not “fall in love” with our work, since as professionals, every piece of design we make should be our best work. We usually don’t have any favorites or “best” pieces. However, I do like some of the designs I did for Duke Nuke’em Forever by 3D Realms. This game has not been released yet, but they were really open about cool and interesting designs.

我们被教导不要“爱上我们的工作”，这样才显得专业，我们的每一份作品都是我们最好的作品，我们通常没有任何喜好或者“最好”的作品。但无论如何，我喜欢我为3D Realms公司的永远的毁灭公爵游戏做的一些设计，这个游戏虽然没有被发行，但他们真的对于酷和有意思的设计非常开放。

What other interests do you have that help influence your work and keep you motivated?

你还有什么其他的兴趣帮助你推进你的工作以及保持动力吗？

I love to travel, watch movies, and play video games. All of these things inspire me, especially traveling. In fact, I’m giving up this interview from Tokyo right now; one of my favorite places to visit. I also keep a Sony PSP next to be all the time. Whenever I need a break, I load up a random game and play for 10-20min. It frees up the mind and gets me focused again.

我热爱旅游，看电影，以及玩视频游戏，所有这些事都给我灵感，特别是旅游，实际上，我正从东京进行这次访谈，那是我喜欢的地方之一，我也随时携带一个PSP，无论何时我能休息片刻，我就随机调出一个游戏玩10-20分钟，它能让我的大脑放松，然后重新集中注意力。

Back in the United States, I love to fly small personal airplanes such as the Cessna Skyhawks or the Archers. Flying takes a lot of concentration and skill, so it completely removes my mind from work. It’s the best way to be nervous and relaxed at the same time.

回到美国，我喜欢飞行小的私人飞机，类似Cessna Skyhawks或者Archers，费心需要很多的专注与技巧，因此它让我完全忘掉工作，这是同时保持紧张和放松的最好方法。

Can you give some important tips on design and visualization to the existing artists and those already studying somewhere else?

你能给艺术家和学生们一些设计和视觉化表现的重要技巧提示吗？

Take you inspiration from the real world. We are surrounded by interesting shapes, patterns, textures, colors, lights, etc. Instead of doing the same-old-thing, explore the world around you and combine these interesting things into new designs. Also ask yourself if you have any weak points: such as you only like to draw characters, or focus only on fantasy related art. If so, give yourself a challenge and design something you haven’t done before. This will teach you so many new techniques and skills. If you are basically drawing and designing the same thing over and over again, it’s time to try something else. The mark of a professional designer is one who can achieve great designs in any field; from vehicles, to environments, to characters, to fashion, etc. and do these designs in any time period.

从真实世界获得灵感，我们被有意思的形状，图案，纹理，颜色，灯光等等围绕着，与其做出老调重弹的东西，不如探索你周围的世界，把有意思的事情合并成新的东西。也自问一下你是否有弱点，比如你只喜欢画角色，或者只专注于幻想类型的艺术，如果是这样，给你自己一些挑战，设计一些你之前从未做过的东西，这会教你如此多的新技巧和手法。如果你基本上是一遍遍绘制或设计相同的东西，那么是时候尝试一些别的东西了，专业设计师的标志就是在任何领域都能得到好的设计。从交通工具到环境到角色到时尚等等等，然后在任何时段做这些设计。

What other interests do you have that help influence your work and keep you motivated?

你还有什么其他的兴趣帮助你推进你的工作以及保持动力吗？

I love to travel, watch movies, and play video games. All of these things inspire me, especially traveling. In fact, I’m giving up this interview from Tokyo right now; one of my favorite places to visit. I also keep a Sony PSP next to be all the time. Whenever I need a break, I load up a random game and play for 10-20min. It frees up the mind and gets me focused again.

我热爱旅游，看电影，以及玩视频游戏，所有这些事都给我灵感，特别是旅游，实际上，我正从东京进行这次访谈，那是我喜欢的地方之一，我也随时携带一个PSP，无论何时我能休息片刻，我就随机调出一个游戏玩10-20分钟，它能让我的大脑放松，然后重新集中注意力。

Back in the United States, I love to fly small personal airplanes such as the Cessna Skyhawks or the Archers. Flying takes a lot of concentration and skill, so it completely removes my mind from work. It’s the best way to be nervous and relaxed at the same time.

回到美国，我喜欢飞行小的私人飞机，类似Cessna Skyhawks或者Archers，费心需要很多的专注与技巧，因此它让我完全忘掉工作，这是同时保持紧张和放松的最好方法。

Can you give some important tips on design and visualization to the existing artists and those already studying somewhere else?

你能给艺术家和学生们一些设计和视觉化表现的重要技巧提示吗？

Take you inspiration from the real world. We are surrounded by interesting shapes, patterns, textures, colors, lights, etc. Instead of doing the same-old-thing, explore the world around you and combine these interesting things into new designs. Also ask yourself if you have any weak points: such as you only like to draw characters, or focus only on fantasy related art. If so, give yourself a challenge and design something you haven’t done before. This will teach you so many new techniques and skills. If you are basically drawing and designing the same thing over and over again, it’s time to try something else. The mark of a professional designer is one who can achieve great designs in any field; from vehicles, to environments, to characters, to fashion, etc. and do these designs in any time period.

从真实世界获得灵感，我们被有意思的形状，图案，纹理，颜色，灯光等等围绕着，与其做出老调重弹的东西，不如探索你周围的世界，把有意思的事情合并成新的东西。也自问一下你是否有弱点，比如你只喜欢画角色，或者只专注于幻想类型的艺术，如果是这样，给你自己一些挑战，设计一些你之前从未做过的东西，这会教你如此多的新技巧和手法。如果你基本上是一遍遍绘制或设计相同的东西，那么是时候尝试一些别的东西了，专业设计师的标志就是在任何领域都能得到好的设计。从交通工具到环境到角色到时尚等等等，然后在任何时段做这些设计。

Anything you like to add? It is your chance now to state your opinion about anything

你还想补充什么吗？现在是你说出自己的任何观点的时候。

For any students reading, just know that there are no secrets or shortcuts in our industry. It takes a lot of dedication and hard work to achieve great things. Nothing comes for free or easy. If you really want it, then you will have to work for it. The entertainment design industry is very fun and rewarding, but the road to get to this stage is filled with long hours and stress.

对于任何看到这篇文章的学生，只要知道在我们这个行业没有秘密或捷径，要得到了不起的结果需要很多的奉献与努力工作，没有什么是免费或者很容易就能得到的，如果你真的渴望它，你就必须为这个目标努力，娱乐设计行业是非常有趣而且回报丰厚的，不过通往成功舞台的路必须要靠时间和努力天成填充才能筑起。

The key is to really know your fundamental skills. It allows you to basically work in any design field. You’ll find yourself jumping from one fun project to another. If you don’t know the fundamentals and is relying on “guessing” or “eye-balling,” you will have a hard time breaking it through on the international level.

关键是真正掌握你的基本技巧，它让你能在任何设计领域工作，你会发现自己从一个有趣的项目跳到另一个，如果你不知道基本，依靠“猜”或者“目测”，你达到国际水平将会变得很困难。

Thus, work hard and put in the hours; the rewards at the end of the road are well worth it; trust me!

因而，努力工作，真正花时间上去，路之尽头的回报是非常值得的。

有问题可以参与答疑